Lets get started on your next BIG GIVE campaign.

Here’s everything you need to know about creating a Big Give campaign and how we can help find the right story that will deliver donations.

What is Big Give?

Big Give is a platform that connects charities with pledgers who can match fund public donations for specific Big Give campaigns.

It gives charities an additional funding stream, offers free online training and can connect you with pledgers - although you will still need to find your own pledgers and make sure you have secured your match funding before your campaign starts.

In a nutshell, it gives your fundraising team a clear proposal to present to potential donors - corporate and individuals - aiming to kick start a longterm relationship where these high value pledgers commit to supporting your Big Give campaigns on a regular basis.

Barbara, who featured in our recent Big Give campaign for The Aplastic Anaemia Trust

What is match funding?

Match funding works by getting pledgers to commit to donating a set amount if you hit a particular fundraising target. This allows you to do run a campaign that promises to double every donation made in a particular timeframe - usually a week.

So for example, if you are able to secure £10k in pledged funding, you can run a campaign that aims to raise £10k in public donations. If you hit your target you get the full £20K and all your public donators can feel great knowing their donation was doubled and it allowed you to unlock this extra pledged funding.

How do I find pledgers?

When you sign up to Big Give you can access their network of partners and pledgers, however, it mostly comes down to your team being able to convert loyal donators into pledgers. The reason this works well for charities is it offers a clear initiative that shows your loyal supporters how their pledge will in turn create double the funding for that cause. It’s a feel good proposal that promises to make their money go further.

A good place to start is contacting anyone who has made a large donation in the past. You can then contact corporate teams that might have a connection to your cause and may want to support you as a business. It’s a great opportunity for your funding team to think outside the box and approach supporters with a new way of helping to support your charity.

Creating a campaign strategy

This is where we come in. We will help you find a story to really capture the hearts of your supporters. Our approach is always to use real people sharing real experiences. We aim to bring a positive outlook that inspires others in similar situations. We will work with your content and communications team to make sure we have a clear objective and clear messaging that fits with your wider strategy.

It’s our ideas that set us apart, so lets have a chat and see what we can do to make your Big Give campaign stand out.

What we do

  • Strategy

    We will work with your in house team to come up with a strategy focused on hitting your Big Give target within the set timeframe. We will also support your fundraising team with creative content to help secure match funding ahead of the campaign launch.

  • Creative

    We will create all of the assets needed for your campaign, including videos, imagery, written content, social posts and anything else needed to tell the story at the heart of your campaign.

  • Launch

    We have the expertise to create a social strategy that will make sure potential supporters see your campaign and are motivated to donate. We’ll work with your internal teams throughout the campaign to keep everything on track to hit your target.